I’ve been the committed guy, then I’ve also been the playboy. At certain times in my life, I’ve been on both sides. You just released your R&B capsule, PLAYBOY.
Read below as we discuss his new R&B project PLAYBOY, collaborating with Chris Brown, going independent, being homeless, shooting “Big Tipper” with Melii and Lil Wayne, his forthcoming Reggae capsule, love for fashion, creating alkaline water, and more! And let’s not forget his hilarious, out-of-this-world personality that kept the masses entertained via Quarantine Radio as we were all cooped up inside our homes.įlaunt caught up with Tory Lanez, who currently resides in Miami, but had rented out a beautiful house in the Hollywood Hills for a week, catching a vibe and recording good music. Lanez exclusively dropped early tracks from PLAYBOY as NFTs (non-fungible tokens) on the digital blockchain, which sold out in under two minutes, cementing him as an ahead-of-the-curve artist, while the current gold rush of digital artworks and the new age of propriety captivate the art and media worlds.Ītop all this, the artist finds time to run his own label, One Umbrella Records, signing acts such as VV$ Ken, Davo, Melii, Papi Yerr and Mariah The Scientist. This project came off the heels of his rap capsule Loner, which featured Melii, Lil Wayne, Tyga, Swae Lee, Rich the Kid, and more. Most recently, he unleashed his highly-anticipated PLAYBOY R&B capsule which quickly went to #1 on Apple Music’s R&B/Soul Music Charts. A perfectionist when it comes to his craft, the 28-year-old spends the majority of waking hours in the studio, creating from a place of love, passion, and vulnerability. Regardless of what’s happening in the world, Lanez treats music like his baby. Now, Lanez is putting on his entrepreneur hat and stepping into corporate status: notably separating from his major label, Interscope Records, after fulfilling his contract… but not without a bang! 2020’s The New Toronto 3 was his last tape with the major label, and Chixtape 5 from the year before was his last project signed under Benny Blanco’s Mad Love imprint-both of which left fans in a frenzy.Įxcited as ever to be stepping into the independent world, which means owning his own masters and publishing, Tory even rapped on “Letter to the City 2”, stating “the next move is going fully independent, and any label offer under a hundred mill’ is just offensive.” With hit singles such as “Say It” and “LUV,” the latter which was nominated for a Grammy in 2017 for Best R&B Song, Lanez seems to have figured out his own recipe for success: creating timeless, yet modern music that’s so catchy, you can’t help but want to listen over and over again. To date, real name Daystar Peterson boasts over 18 million monthly Spotify listeners and over 1.7 billion Youtube views combined… and he doesn’t plan on letting his foot off the gas pedal in the slightest. Lanez swooned the hearts of music-lovers all around the globe, with an output mostly inspired by beautiful women and real-life experiences. Hailing from Toronto, the rapper, singer, songwriter, and producer exploded onto the scene over a decade ago with his undeniable talents and versatility: a smooth, sultry voice that not only blessed the R&B game, but the ability to spit bars that gave rappers a run for their money.
Musician Tory Lanez is not stopping until he gets to the top.
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